Drive More Organic Leads With Grand River SEO
Results-driven search engine optimization rooted in strategy, transparency, and measurable growth.
- Experience
- 5+years in SEO & web
- Focus
- Top 3the only ranking that pays
- Reporting
- Monthlyplain-language reports
Our Services
Focused, proven SEO solutions
We offer focused, proven SEO solutions designed to drive organic traffic and long-term rankings for businesses of every size.
- 01Local SEODominate local search results and connect with nearby customers actively looking for your services.
- 02Organic SEOFine-tune every element of your site so search engines and visitors immediately understand what you offer.
- 03Technical SEOThe backend work that lets Google crawl, render and index your site without friction.
- 04AI Search VisibilityShow up when the answer comes from ChatGPT, Gemini or an AI agent instead of a list of ten blue links.
- 05Authority BuildingBuild the industry authority that both Google and AI systems use to decide who to trust.
Why Grand River SEO?
No shortcuts. No black boxes.
At Grand River SEO, we don't chase algorithm shortcuts or manufacture quick wins that fade when the next Google update comes around. We take a long-term approach for your website — making sure you are putting your best foot forward while also consistently showing up in the top three positions of Google search results.
Local Expertise
Based out of Grand Ledge, MI, we understand the local market well and have helped many service-based businesses show up on Google search right here in Mid-Michigan. Our strategies are grounded in local search dynamics, competitive landscape analysis, and community-level visibility.
Transparent Reporting
No black boxes. Every month you receive a plain-language report covering exactly what moved, what didn't, and what we're doing next. You always know where your investment stands.
Results-Driven Strategy
Search marketing is always changing, and we help you win by integrating your online presence with the latest SEO tactics — so you show up in more Google searches, in AI, and in other search engines.
Our Process
Three steps, start to ranked
At Grand River SEO, we make our process for getting you leads as simple as possible.
- 01
Audit
We conduct an audit to identify the strengths and weaknesses of your business's digital presence — usually your website — and find the areas of opportunity we can actually improve.
- 02
Plan
Once we identify the best opportunities, we build a custom plan to help you gain traction in Google search results. Nothing here is cookie cutter; the plan follows what the audit found.
- 03
Maintain
Once you rank in the top three positions consistently on Google search, we help you hold that prominence over the long haul — through algorithm updates and competitors who notice you.
Who You're Working With
Rooted in results. Grown along the Grand.
Grand River SEO was founded by Rollin Brummette, whose SEO and website experience spans over five years across many different industries and businesses — national service brands, a statewide association, and his own music website.
That mix matters more than it sounds. National brands teach you what scales; local service businesses teach you what actually generates a phone call on a Tuesday morning in Mid-Michigan.
Brands worked with
- TWO MEN AND A TRUCK
- TWO MEN AND A JUNK TRUCK
- Merry Maids
- Aftermath / ServiceMaster BioClean
- Michigan Association of School Nurses
- rollinbrummette.com
Where We Work
SEO across Mid-Michigan
Grand Ledge is home base, and the Lansing and Grand Rapids markets are where we have the deepest local knowledge.
Ready to Rank Higher and Grow Faster?
Don't figure out SEO on your own. Let Grand River SEO build a strategy for you — reach out today for a free consultation.